Shanken’s Impact Newsletter: U.S. Beer Wholesalers Take On Array Of New Trade Channels

As U.S. retail channels continue to blur, beer is being offered in a wider array of outlets than ever before. Beer marketers and retailers welcome the opportunity that the widening availability of malt beverage sales brings, but for beer wholesalers, any benefit could be years down the road.

According to Tom Fox, partner, CM Profit Group, a Detroit-based beer sales and marketing development firm, leading beer marketers have become enthralled with the dollar- store channel even though malt beverage sales there remain modest. “Suppliers are driving the charge [behind dollar stores] to the dismay of many distributors,” Fox remarks.

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